As far back as I can remember there have always been no cycling signs on the prom. However, as far back as I can remember there have always been cyclists on the prom too! I'm in agreement with those who consider the prom to be the safest place for cyclists. We will always have inconsiderate cyclists but signs saying "Please cycle carefully/slowly/safely" (or all three!) might help. More than once I have come down to the prom via a side street to be faced with cyclists, horses (which in my opinion are far more dangerous when careering along the soft sand at however fast a galloping racehorse can go with no brakes), and once a Police car doing about 40! I now no longer let my dog off the lead until we are properly onto the promenade and I can see what traffic there is there. I am concerned about kids running down the side streets onto the beach - although mine are no longer at Towerbank that was also their route to school - it is only a matter of time before an accident does happen. I can't really see an adequate answer though!